




CAMOMILLA
Concept store competition, 2016
Shades
Admiring a Mediterranean landscape, the vivid colors of nature blend into the dazzling sunlight as the gaze ascends towards the sky, creating a gradual transition from color to the fullness of light.
The elements and materials present in the concept design for Camomilla commercial spaces follow this principle: natural wood, satin brass, colored glass are coated with white lacquer, creating a gradient effect from bottom to top.
A decorative element, the only reminiscence of an anthropic landscape, characterizes the space, marking the display systems, screens, scenarios: a perforated steel sheet echoing the design of ancient majolica tiles, a feature that combines the elegance of tradition and territory with the abstraction of contemporary design and the technology of laser-cut steel.
All elements are freestanding and placed in a neutral environment consisting of a cement resin floor and walls with a similar treatment, ensuring maximum compositional flexibility in all variations of Camomilla commercial spaces.
All display systems are versatile and enriched with decorative elements and accessories for the proper presentation of a total look collection, ready to be enhanced in the future with new accessories for any emerging display needs.